“We developed the core strategy to underpin the launch campaign and all future content on the channel and worked with multiple players to create a hero film that resonated throughout all of women’s football.”
“In the first week, the campaign brought in 5.6M impressions, cutting through the conversation around the Euros with top players and clubs all around the world sharing the film organically.
Our personal highlight was seeing Nadine Kessler, Champions League Winner and Head of Women’s Football at UEFA brought to tears. (happy tears) ”
“The campaign had 2000+ pieces of coverage across 70+ markets in the first week from BBC Sport and the Guardian to the New York Times. ”