
SAVE THE PLEX: PROACTIVE CAMPAIGN
We saved Ola’s beloved cinema from turning into a carpark, by pretending to make a movie about it. The ‘movie’ would be screened everywhere, except for the Peckham Plex…
“We launched a trailer for ‘Save The Plex’ and congratulated the actors we featured for getting the part. This prompted Three SE London actors/celebrities to share the message with their followers.”

“We advertised this like any normal ‘film’ with a print campaign through Peckham that gained traction online.”

“We didn’t get on IMDB TOP 250, but over a weekend we made a campaign that achieved 10,000+ signatures on a petition which stopped the council’s plans.”

