“We championed the kid who idolises Bugzy and waits outside his boxing gym every week, we made him the face of the album as the symbol for all the youth from 0161 that look up to Bugzy for inspiration.
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“It was eye-opening to work with an artist that close for weeks, a quote that summed up that experience: ‘I don’t trust this guy, he’s always laughing’ - Bugzy to Ola”