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We made a trailer for a spoof movie, ‘Save The Plex’
We then tweeted the trailer to the famous actors that featured in it, congratulating them on their new role in the movie. Three of the south East London celebrities retweeted the message to over fifty thousand followers.
We designed posters for our ‘movie’ and stuck hundreds of them around Peckham, in places that couldn’t be ignored.
By the end of the weekend a bunch of people had already started using the hashtag and taking pictures of the posters, spreading our message within the Peckham community.
Our plan to Save The Plex was featured in…
Five months after our efforts the most important headline came through!